Hey listen – We are pretty lazy here at All Ears. Reason being is that we are really focused on making high quality and entertaining audio. The reason we have this blog is to share some thoughts every once in awhile.
You have a business but you don’t have the budget for a big big marketing campaign. Start a podcast. It is going to be incredibly beneficial to you and think of it as an online radio advert that you can use to send through to a growing subscriber list or potential clients. An Audio curriculum vitae.
Anyway the above is our original words – this is what Chat GPT has to say and we will tell you if we disagree or not.
In recent years, podcasts have emerged as a powerful medium for businesses to connect with their target audience, build brand awareness, and foster a sense of community both internally and externally. (Can’t really disagree with Mr GPT here. You can easily google the stats that mention how fast the podcast space is growing and how billions are now spent in advertising and marketing each year)
Podcasts provide a unique opportunity for businesses to reach their target audience effectively. By creating content that aligns with their products or services, businesses can attract listeners who are already interested in their niche. Through podcasts, brands can showcase their expertise, share insights, and discuss industry trends, establishing themselves as thought leaders and earning the trust of potential customers. (Fully agree – damn Chat GPT, that is a top notch answer)
Podcasts allow businesses to engage with their audience in a more personal and authentic manner. The conversational nature of podcasts enables hosts to connect with listeners on a deeper level, fostering a sense of trust and familiarity. (This is KINDA true. I stand to be corrected but podcast listeners are incredibly passive, they will probably engage post listening and on a platform that is not the podcast itself. What is nice about this is that platform of choice is what the business decides to use. It could be a website, a phoneline or the easiest one: social media)
Regularly producing valuable and informative content through podcasts can significantly boost a business’s brand awareness. By addressing common pain points, providing solutions, and offering expert advice, businesses can establish themselves as authoritative figures within their industry. As a result, listeners are more likely to turn to them when seeking products or services in the future. (Consistency is KING. This is how a business can get clout in their market. But someone needs to tell Chat GPT that this is repetitive. They have mentioned this before but just used other words)
While podcasts are an excellent tool for external marketing, they can also create a sense of community within the company. Internal podcasts, or podcast-style communications, can be used to share company news, updates, and employee stories. This approach can foster a positive company culture, enhance employee engagement, and strengthen the bond between team members. (A podcast is way better than a newsletter. You want your employees to listen and engage, not just open an email and not read the monthly newsletter)
Through podcast episodes, businesses can include calls-to-action, directing listeners to their website, landing pages, or other relevant content. It is also relatively cost-effective marketing strategy compared to traditional advertising methods. With the right equipment and hosting platform, businesses can produce high-quality podcasts without breaking the bank. (Yes, it is way cheaper than traditional media but that is because you are not getting thousands upon listens immediately. Traditional media is going to give you an already established market – Podcasts will help you create your own. Also, high quality recording and editing is expensive but it will be significantly cheaper than buying an advert on radio, in the newspaper or on tv)
Podcast metrics provide valuable insights into listener demographics and behavior. By analyzing this data, businesses can gain a better understanding of their target audience’s preferences and adjust their marketing strategies accordingly. (Data determines a lot of things – you can start collecting the analytics that helps your business. For example, if you are a business based in Johannesburg but you see more people engaging with your podcast in Durban- maybe there is a market you can tap into there to help grow your business)
Too Long, Didn’t Read: Podcasts can help your business. Contact us and maybe we can help each other. Or run an advert on one of our excellent podcasts that already have tons of engaged listeners. Just contact us.
